About the Baby Day Expo

The Baby Day Expo, now in its third year, is the largest baby event in Utah and has grown to become one of the largest baby expos in the country! The 2007 and 2008 Baby Day Expos were huge success with thousands of attendees, exciting events and tons of great giveaways. Over the past 2 years there have been over 20,000 attendees and we hope to continue to build on our previous success.

Events at the Show

We've had tons of fun activities, events and appearances at the Baby Day Expo which helps to create excitement about the show. There are also large inflatable toys for kids to play and jump on as well as a story corner, a nursing station and a diaper changing area.

Past appearances have included:

• the Women of Good Things Utah
• Best-selling authors Linda and Richard Eyre
• the B98.7 morning DJ's
• the KBULL radio team
• The Grocery Guru

Exciting past events have included:

• The B98.7 Annual Diaper Derby
• The Cute Kid Contest
• Performances by the Disney Radio team
• Maternity and baby fashion shows
• Presentations and lectures by health professionals and consultants.

Giveaways and prizes also help to get people excited. Each year we have had gift bags for the first thousand attendees as well as given away thousands of dollars in giveaways and prizes throughout the show. Prizes have included a full year of free baby clothes, baby furniture, gift baskets, free photo sessions, cruises and more.

Location

The South Towne Expo Center is Utah's premier facility for business-to-consumer expos and events. Located just south of Salt Lake City, it is centrally located along the Wasatch Front with over 2 million people within less than a 1 hour drive. It has quick access from I-15 and the airport. Located next to the popular Jordan Commons complex and mall, the South Towne Expo Center is in a high traffic area and also provides plenty of free parking.

Marketing

Our market campaign includes over $150,000 in advertising. In the past this has included radio advertising with stations like B98.7, KBULL 93, Disney Radio and 101.1 The End. We also have had commercials on TV and have appeared multiple times on Good Things Utah, one of Utah's most popular talk shows. Our print advertising has included spots in the Deseret News, The Salt Lake Tribune, Coupons in Hometown Values, billboards along the Wasatch Front and thousands of fliers and posters distributed in participating stores. We also have partnerships with local and national internet groups providing internet links, blog updates, and registry of over 5000 different emails for people who have attended previous events.

Attendee Demographics

Types of Exhibitors

Our attendees at The Baby Day Expo are typically expecting parents, young families, and grandparents. So if you are looking to reach out to these groups or at children between the ages of 0-4yrs, The Baby Day Expo is the place for you. There were over 130 different exhibitors last year including local, regional and national companies. The types of companies participating at the show have included:

Exhibitor Feedback